# Product page brief and fact register

Use one brief per product and record meaningful variant differences. Replace blanks with verified evidence. There is no required word count.

Product / stable ID: __________________
Variant IDs: __________________
Primary customer decision: __________________
Writer / product owner / reviewer: __________________
Review date and change triggers: __________________

## Fact register

| Fact or claim | Exact SKU / variant | Source and date | Owner | Limits / unresolved question | Approved wording |
| --- | --- | --- | --- | --- | --- |
| Dimensions | | | | | |
| Weight and measurement basis | | | | | |
| Intended use and limitations | | | | | |
| Included and excluded items | | | | | |
| Compatibility | | | | | |
| Variant availability | | | | | |
| Delivery / return conditions | | | | | |

Unsupported claims to exclude: __________________

## Page brief

- Title and primary heading:
- Short decision passage:
- Comparable specifications with units:
- Exact variant image and useful detail shots:
- Image alternative text by purpose:
- Selected price, currency, availability and buying controls:
- Verified inclusions and compatibility:
- Care / support links:
- Genuine questions answered with evidence:
- Relevant alternatives (differences disclosed):
- Compatible accessories (compatibility verified):
- Structured-data / feed checks:
- Publication acceptance evidence:

## Completed fictional example: Alder Cedar 2

All records and figures below are teaching material, not measured product or client claims.

| Fact | Evidence | Wording decision |
| --- | --- | --- |
| Model | A-CD2 product record, fictional 2026-10-01 | Cedar 2 two-person tent |
| Weight | 2.4 kg packed | State the basis; no claim to be the lightest |
| Floor | 210 × 130 cm | Invite comparison with sleeping mats |
| Use | Three-season designation | No winter or wind-rating promise |
| Pack | Tent, poles, pegs, carry bag | Footprint sold separately |
| Variants | Sand in stock; green temporarily unavailable | Selected offer and controls must agree |
| Price | GBP180 in the practice record | Recheck actual offer at publication |

**Before:** The ultimate lightweight tent for every adventure. Our premium design guarantees comfort in any weather.

**After:** Cedar 2 is a three-season tent for two people, with a 210 × 130 cm floor and a packed weight of 2.4 kg. Check those dimensions against your sleeping mats before choosing. The pack includes the tent, poles, pegs and carry bag; a footprint is sold separately. For winter camping or an exposed route, compare a tent with verified specifications for those conditions.

**Title:** Cedar 2 two-person tent | Alder

**Lead image brief:** Exact sand variant pitched with the door open; add a floor-dimension image and a pack-inclusions image. Alt text describes what each image contributes, without repeated keywords.

**Buying area:** Sand selected, GBP180, in stock. Choosing green changes the image and availability and prevents a misleading in-stock purchase. Verify the same variant through checkout.

**Review:** Product owner confirms the record and exclusions. Writer removes unverified performance promises. Engineer/merchandiser checks the rendered selection, structured data and destination-specific feed. Reopen the brief when specifications, inclusions, offer details or evidence change.

Guidance reviewed 2026-10-10. Sources: [Google product structured data](https://developers.google.com/search/docs/appearance/structured-data/product), [Merchant Center availability](https://support.google.com/merchants/answer/6324448), [WooCommerce product settings](https://woocommerce.com/document/managing-products/).