A complete migration runbook with a multi-source inventory, URL decision map, template checks, launch gates, incident recovery and evidence-based handover.
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Who it is for
Hands-on ecommerce marketers, store owners and SEO practitioners preparing a platform or URL change.
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Before you start
Basic crawling, indexing and canonical knowledge helps. Technical SEO Fundamentals is a useful starting point. The supplied Alder case needs no live store or paid software.
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Course format
Learn at your own pace through reading, practice, quizzes, and a final project. Text, code examples, and explanatory graphics; no video or paid tools required.
The curriculum
Six modules. One connected project.
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01
Establish the migration scope
Define the business change, build an inventory and preserve a comparable baseline.
Define the business change and its boundaries
Build a URL inventory without losing orphan pages
Capture a comparable performance baseline
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02
Build the URL decision map
Choose keep, move, merge or remove and validate products, variants, categories and assets.
Build the keep, move, merge and remove map
Map products, variants, categories and assets
Validate redirects and explicit exceptions
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03
Preserve shopping and search
Verify content, discovery routes, indexing signals and offer consistency.
Preserve useful content and shopping routes
Make canonical, indexing and rendering signals agree
Preserve offer data, feeds and market equivalents
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04
Prove staging readiness
Protect staging, compare evidence and agree on release gates and recovery authority.
Protect staging and prepare public production
Compare old and new evidence systematically
Set release gates and recovery responsibilities
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05
Launch and resolve incidents
Execute a runbook, diagnose failures and recover safely while protecting current orders.
Run the launch in a controlled sequence
Diagnose launch failures from timestamped evidence
Choose targeted repair or safe rollback
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06
Monitor and hand over
Interpret page-group evidence, distinguish processing delays and defend the final plan.
Monitor the right page groups and denominators
Separate search processing delays from new defects
Deliver and defend the migration runbook
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Practice, resources, and completion
Every lesson supplies case evidence and a worked solution. Module exercises build toward the final project. Enrollment includes an editable workbook, a printable workbook, and the full practice evidence pack.
Complete all 18 lessons and pass each of the six 10-question assessments with at least 8 correct answers. You can retry and review explanatory feedback. The project is self-reviewed; the completion certificate records lessons and assessments, not instructor approval of your project or professional accreditation.