Playbook + workbook
Ecommerce SEO migration playbook
Map URL changes, check launch readiness and track your migration.
Useful resources · no account required
Ecommerce SEO resources
Playbooks, templates and planners for your next store decision. Pick a task and leave with something you can use.
Interactive planner
Faceted navigation planner
Decide which filter URLs to crawl, index or exclude.
Annotated example + editable brief
Product page SEO template
Build a product brief from verified facts and a completed example.
Interactive decision tree
Out-of-stock product SEO decision tree
Choose the right action for unavailable or discontinued products.