eCommerce SEO Course

by Martin Aberastegue

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The complete eCommerce SEO course

Understand search.
Build something
worth finding.

A practical eCommerce SEO course for the people growing online stores. Start with a welcome and a plan for learning, then work from your first store audit to better search, product discovery, and buying experiences.

Trusted by 311 students

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Free access. No credit card required.

10connected chapters
51practical lessons
100%free to learn
Your paceno deadlines, no rush

A complete foundation

The whole picture, one lesson at a time.

Clear explanations. Worked examples. Resources you can use on a real store. Each chapter ends with a short assessment to help the ideas stick.

  1. 01
    Your store, your starting point

    Meet the course, choose your practice store, and establish a useful baseline.

    3 lessons
  2. 02
    Find demand worth serving

    Connect customer needs, competitive gaps, and platform choices to a commercial plan.

    4 lessons
  3. 03
    Shape the shopping journey

    Design departments, categories, and filters with deliberate search and crawl policies.

    4 lessons
  4. 04
    Keep the catalog discoverable

    Diagnose discovery at scale and keep performance, product data, and inventory changes consistent.

    5 lessons
  5. 05
    Help shoppers choose

    Connect search, product information, compatible bundles, and marketplace offers to confident choices.

    6 lessons
  6. 06
    Create reasons to trust

    Make reviews, balanced summaries, store promises, and expert advice inspectable.

    6 lessons
  7. 07
    Extend your product reach

    Prepare feeds for Google and ChatGPT, keep offers accurate across channels, and reach marketplaces and new markets.

    7 lessons
  8. 08
    Earn relevant attention

    Build something worth citing, reach the right people, and judge the value of coverage.

    5 lessons
  9. 09
    Improve, test & scale

    Diagnose buying friction, run useful experiments, and build AI-assisted workflows with validation and human review.

    6 lessons
  10. 10
    Build your next growth cycle

    Audit AI search access, improve evidence-backed buying advice, measure mentions responsibly, and plan the next growth cycle.

    5 lessons

Go deeper in one area

A focused course for your next challenge.

Start with the main course for a complete SEO foundation, or choose a specialist course for the work in front of you. Each stands on its own, with practical exercises and a final project.

Fundamentals

Content Marketing for eCommerce

Build a practical content campaign for an online store: research customer questions, choose useful pages, write evidence-based advice, and measure its contribution.

18 lessons · Free

Applied practice

Ecommerce SEO Migrations

Plan, test and launch an ecommerce migration with a defensible URL map, staging evidence, safe recovery procedure and monitoring plan.

18 lessons · Free

Advanced application

International eCommerce SEO

Plan an international store launch with market research, localized offers, URL architecture, hreflang, release checks, and country-by-locale measurement.

18 lessons · Free

Fundamentals

Technical SEO Fundamentals

Diagnose ecommerce crawling, indexing, catalog URLs, performance, and product markup. Build a prioritized audit with reproducible evidence and developer-ready tickets.

18 lessons · Free

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Martin Aberastegue

Meet your instructor

Martin Aberastegue

I’ve spent 24+ years connecting marketing, data, and technology to help businesses grow through search.

My work brings together SEO, paid search, automation, and AI visibility. I help companies understand what holds growth back and build more effective ways to reach their customers.

This course brings that experience into practical lessons you can apply to your own store, helping you make clearer decisions and put search into practice, one step at a time.

More about me and my work

Made for doing

A little more clarity.
A much better next step.

Complete every lesson and pass all ten assessments to earn your certificate. Download it, or share your achievement with a public verification link.

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