Free, practical learning

Build the skills behind a useful online store.

Choose a complete SEO journey or focus on one part of the work. Read a full sample, work through realistic evidence, and leave with a plan you can use.

A FIELD GUIDE
TO ECOMMERCE SEO

Organic
growth.StrategyDiscoveryExperience

The complete foundation

eCommerce SEO Course

For store owners and marketers who need to connect SEO decisions across an entire catalog. Learn how customer demand, category structure, product information, and measurement work together.

Work through store audits, search-intent research, product-page improvements, and prioritization exercises. Use the course to decide what to fix first, then choose a focused course when you need more depth in one area.

51 lessons · Free

Fundamentals

Content Marketing for eCommerce

Build a practical content campaign for an online store: research customer questions, choose useful pages, write evidence-based advice, and measure its contribution.

18 lessons · Free

Advanced application

International eCommerce SEO

Plan an international store launch with market research, localized offers, URL architecture, hreflang, release checks, and country-by-locale measurement.

18 lessons · Free

Fundamentals

Technical SEO Fundamentals

Diagnose ecommerce crawling, indexing, catalog URLs, performance, and product markup. Build a prioritized audit with reproducible evidence and developer-ready tickets.

18 lessons · Free

Learn by making decisions

The specialist courses use Alder, a fictional outdoor store, with supplied reports, product facts, and examples. You can finish without a paid tool or a live store. Full courses require a free account; public sample lessons do not save progress.