Diagnose ecommerce crawling, indexing, catalog URLs, performance, and product markup. Build a prioritized audit with reproducible evidence and developer-ready tickets.
A prioritized technical audit and three complete tickets covering evidence, scope, expected behavior, acceptance tests, recovery, and later observations.
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Who it is for
SEO beginners, store managers, and developers who need to investigate common technical problems on online stores.
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Before you start
No specialist SEO experience is required. Examples explain the HTML and response details you need; supplied evidence replaces live-tool access.
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Course format
Learn at your own pace through reading, practice, quizzes, and a final project. Text, code examples, and explanatory graphics; no video or paid tools required.
The curriculum
Six modules. One connected project.
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01
Follow a URL through search discovery
Separate access, rendering, indexing, and serving with timestamped evidence.
Why a crawlable product page may still be missing from search
Inspect the response and the content actually delivered
Read indexing reports with their timestamps
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02
Make indexing signals agree
Choose controls, align canonical signals, and define the intended sitemap set.
Choose crawl and indexing controls for the actual goal
Make duplicate URL signals coherent
Build a sitemap that describes the intended indexable set
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03
Keep a changing catalog discoverable
Maintain category routes, pagination, filter policies, and product lifecycle behavior.
Give products discoverable routes through the store
Control filter URLs without hiding the catalog
Handle variants and unavailable products deliberately
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04
Improve rendering and performance
Check mobile content, interpret field and lab data, and specify targeted safe fixes.
Make essential product information available without interaction
Use field data to judge experience and lab data to diagnose it
Prioritize image, script, and layout fixes safely
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05
Validate product data and delivery
Compare real offers with markup and verify HTTPS, redirects, and unavailable responses.
Read product markup as a description of a real offer
Validate markup against the page and the data source
Check HTTPS, redirects, and unavailable responses
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06
Turn an audit into action
Prioritize evidence and write three executable implementation tickets.
Prioritize findings by impact and evidence
Write a ticket another person can implement and verify
Present a prioritized audit with three complete tickets
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Practice, resources, and completion
Every lesson supplies case evidence and a worked solution. Module exercises build toward the final project. Enrollment includes an editable workbook, a printable workbook, and the full practice evidence pack.
Complete all 18 lessons and pass each of the six 10-question assessments with at least 8 correct answers. You can retry and review explanatory feedback. The project is self-reviewed; the completion certificate records lessons and assessments, not instructor approval of your project or professional accreditation.